no added sugar offers luxury, modern kids wear. We make witty, fashion-forward collections for boys and girls from newborn to 12 years.

Innovation, originality, quality and exceptional customer service are the cornerstones of the no added sugar brand.

no added sugar is sold throughout the UK and globally by some of the best stockists, including Harvey Nichols, Harrods and Barneys New York. You can also find them in the flagship store in London’s Notting Hill.