About KidStart
Established in 2008, KidStart is a free shopping club for parents and grandparents. Members collect cash savings when shopping online and in-store from over 450 retailers. Our mission is to help parents and grandparents do that bit extra for their families without disrupting their existing shopping habits!

KidStart is not your typical loyalty programme. We promise you that there are no points, no membership cards, no hassle, no catches and no charges. Just cash - for kids - for free.

What do you get?

KidStart Savings

Money paid into your account from KidStart as a reward for shopping with us. You will either receive a percentage of the purchase price or a fixed amount. Check the retailer’s page on the KidStart site for the latest figures.

In-store Savings

On selected retailers, register your card for KidStart savings whenever you use that card in-store on selected retailers and purchases when you visit their stores.

Voucher Codes

Unless stated otherwise, if we have a voucher code on our website then it can be used in conjunction with the KidStart saving stated for that retailer.

Printable Vouchers

Lovely extras! KidStart is a comprehensive source for the latest days-out and restaurant vouchers.

What you want to know about us

What's in it for us?

KidStart receives slightly more from retailers than the rate advertised to members. This allows us to cover the costs of operating the service, the charges we incur for making payments to a member's nominated accounts and so on.

Safe and Secure

Security of your personal data and your KidStart Savings is of paramount importance to us. Our Privacy and Security Policy is visible here, but we operate a rigorous multi-tier security approach to safeguard your personal data.

Regulated and Ethical

KidStart is proud to be authorised and regulated by the FCA. The FCA does not regulate all of our activities but we ensure that we comply with or exceed all of the FCA's requirements.

Why do people use KidStart?

Members join KidStart because they are getting something for their kids for nothing.

Who owns KidStart?

KidStart is primarily owned by employees of KidStart most of whom are parents of young children themselves (none are yet grandparents!). KidStart is also backed by leading venture capital firm, Delta Partners. The KidStart website was built in the UK by Igentics.