{"id":19385,"date":"2026-06-23T11:16:10","date_gmt":"2026-06-23T10:16:10","guid":{"rendered":"https:\/\/www.kidstart.co.uk\/blog\/?p=19385"},"modified":"2026-06-23T11:36:12","modified_gmt":"2026-06-23T10:36:12","slug":"great-british-summer-savings","status":"publish","type":"post","link":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/","title":{"rendered":"UK Government launches Great British Summer Savings 2026"},"content":{"rendered":"\n<p>Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays. The purpose of this new scheme is to encourage family days out while bringing the costs down. This is set to cover everything from eating out,&nbsp; attraction entry costs and travel across England.&nbsp;<\/p>\n\n\n\n<p>From 25th June to 1st September 2026, VAT will be temporarily reduced from 20% to 5% on certain family activities with the expectation that businesses will pass these savings on through lower prices. The tax reduction will apply to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Children\u2019s meals at restaurants&nbsp;<\/li>\n\n\n\n<li>Cinemas<\/li>\n\n\n\n<li>Theatres&nbsp;<\/li>\n\n\n\n<li>Concerts&nbsp;<\/li>\n\n\n\n<li>Exhibitions<\/li>\n\n\n\n<li>Shows&nbsp;<\/li>\n\n\n\n<li>Theme Parks&nbsp;<\/li>\n\n\n\n<li>Zoos&nbsp;<\/li>\n\n\n\n<li>Museums&nbsp;<\/li>\n\n\n\n<li>Soft-play centres&nbsp;<\/li>\n\n\n\n<li>Wildlife parks&nbsp;<\/li>\n\n\n\n<li>Fairs and circuses&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Throughout August, kids in England up to the age of 15 can travel for free on participating local bus services.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve verified price reductions with attractions that are listed on KidStart so you don\u2019t have to. PLUS earn even more savings when you book through KidStart.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Knowsley Safari &#8211;&nbsp; Prescot, Merseyside. <\/h2>\n\n\n\n<p>Summer savings tickets from \u00a322.38 per person.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/Details.aspx?p=KnowsleySafari\">Book now to earn up to 2.5% back for your kids<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Alton Towers &#8211; Alton, Staffordshire. <\/h2>\n\n\n\n<p>Summer VAT Savings applied, from \u00a329.75 per person.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/partner\/AltonTowers.aspx\">Book now to earn 1.3% back for your kids&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Chessington World of Adventures &#8211; Chessington, Surrey. <\/h2>\n\n\n\n<p>Summer VAT Savings applied, from \u00a329.75 per person.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/partner\/ChessingtonWOA.aspx\">Book now to earn 1.3% back for your kids<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. London Eye &#8211; Westminster, London. <\/h2>\n\n\n\n<p>Summer VAT Savings applied, from \u00a325.38 per person.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/partner\/LondonEye.aspx\">Book now to earn 1.3% back for your kids&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Shrek\u2019s Adventure &#8211; Westminster, London. <\/h2>\n\n\n\n<p>Summer VAT savings applied, from \u00a318.38 per person.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/partner\/shrek-adventures.aspx\">Book now to earn 1.3% back for your kids&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Madam Thussauds &#8211; Marylebone,&nbsp; London. <\/h2>\n\n\n\n<p>Summer VAT savings applied, from \u00a323.63 per person.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/partner\/MadameTussauds.aspx#\">Book now to earn 1.3% back for your kids&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Thorpe Park &#8211; Chertsy.<\/h2>\n\n\n\n<p>Surrey Summer VAT savings applied, from \u00a329.75 per person.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/partner\/ThorpePark.aspx\">Book now to earn 1.3% back for your kids&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Sealife &#8211; Various Locations. <\/h2>\n\n\n\n<p>Summer VAT Savings and prices vary depending on location.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.kidstart.co.uk\/partner\/Sealife.aspx\">Book now to earn 1.3% on most bookings&nbsp;<\/a><\/p>\n\n\n\n<p>Great British Summer Savings starts on 25th June. You can find out which nationwide restaurants are offering discounted meals for kids <a href=\"https:\/\/www.kidstart.co.uk\/blog\/where-can-my-child-eat-for-free-this-summer\/\">here<\/a>. For more ideas and inspiration, do check out the <a href=\"https:\/\/www.kidstart.co.uk\/blog\/\">KidStart blog here<\/a>. Watch this space, we do have lots of Back to School content coming very soon.\u00a0<\/p>\n\n\n\n<p>Please note that prices and cashback rates are correct at the time of publishing on 19th June 2026.&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays. The purpose of this new scheme is to encourage family days out while bringing the costs down. This is set to","protected":false},"author":20,"featured_media":19386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4,3502,3348,3503],"tags":[2770,3563,732,1302,3565,3564,481,79,2266],"class_list":["post-19385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-great-family-life-tips","category-holidays-and-day-out-ideas","category-lifestyle-tips-for-families","category-parenting-advice-from-parents","tag-adventures","tag-attractions","tag-cashback","tag-days-out","tag-great-british-summer-savings","tag-greatbritishsummersaving","tag-saving-2","tag-summer","tag-summer-holiday"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>UK Government launches Great British Summer Savings 2026 - KidStart Magazine<\/title>\r\n<meta name=\"description\" content=\"Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_GB\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"UK Government launches Great British Summer Savings 2026 - KidStart Magazine\" \/>\r\n<meta property=\"og:description\" content=\"Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/\" \/>\r\n<meta property=\"og:site_name\" content=\"KidStart Magazine\" \/>\r\n<meta property=\"article:published_time\" content=\"2026-06-23T10:16:10+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-06-23T10:36:12+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"750\" \/>\r\n\t<meta property=\"og:image:height\" content=\"510\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Jenny Estacio\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenny Estacio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/\",\"url\":\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/\",\"name\":\"UK Government launches Great British Summer Savings 2026 - KidStart Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png\",\"datePublished\":\"2026-06-23T10:16:10+00:00\",\"dateModified\":\"2026-06-23T10:36:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/#\/schema\/person\/d68d26c7d14ae16c3f58b421936b989a\"},\"description\":\"Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#primaryimage\",\"url\":\"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png\",\"contentUrl\":\"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png\",\"width\":750,\"height\":510},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.kidstart.co.uk\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UK Government launches Great British Summer Savings 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.kidstart.co.uk\/blog\/\",\"name\":\"KidStart Magazine\",\"description\":\"KidStart - a little help along the way\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.kidstart.co.uk\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/#\/schema\/person\/d68d26c7d14ae16c3f58b421936b989a\",\"name\":\"Jenny Estacio\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.kidstart.co.uk\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/48044b0831b46c043e43925b119a9862?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/48044b0831b46c043e43925b119a9862?s=96&d=mm&r=g\",\"caption\":\"Jenny Estacio\"},\"url\":\"https:\/\/www.kidstart.co.uk\/blog\/author\/jenny-estacio\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UK Government launches Great British Summer Savings 2026 - KidStart Magazine","description":"Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/","og_locale":"en_GB","og_type":"article","og_title":"UK Government launches Great British Summer Savings 2026 - KidStart Magazine","og_description":"Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays.","og_url":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/","og_site_name":"KidStart Magazine","article_published_time":"2026-06-23T10:16:10+00:00","article_modified_time":"2026-06-23T10:36:12+00:00","og_image":[{"width":750,"height":510,"url":"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png","type":"image\/png"}],"author":"Jenny Estacio","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jenny Estacio","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/","url":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/","name":"UK Government launches Great British Summer Savings 2026 - KidStart Magazine","isPartOf":{"@id":"https:\/\/www.kidstart.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#primaryimage"},"image":{"@id":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png","datePublished":"2026-06-23T10:16:10+00:00","dateModified":"2026-06-23T10:36:12+00:00","author":{"@id":"https:\/\/www.kidstart.co.uk\/blog\/#\/schema\/person\/d68d26c7d14ae16c3f58b421936b989a"},"description":"Many families will be happy to hear that the UK Government has launched a new incentive: Great British Summer Savings 2026, to help families with the cost of living over the school summer holidays.","breadcrumb":{"@id":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#primaryimage","url":"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png","contentUrl":"https:\/\/www.kidstart.co.uk\/blog\/wp-content\/uploads\/2026\/06\/Summer-Savings-Blog-Hero.png","width":750,"height":510},{"@type":"BreadcrumbList","@id":"https:\/\/www.kidstart.co.uk\/blog\/great-british-summer-savings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kidstart.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"UK Government launches Great British Summer Savings 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.kidstart.co.uk\/blog\/#website","url":"https:\/\/www.kidstart.co.uk\/blog\/","name":"KidStart Magazine","description":"KidStart - a little help along the way","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kidstart.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.kidstart.co.uk\/blog\/#\/schema\/person\/d68d26c7d14ae16c3f58b421936b989a","name":"Jenny Estacio","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.kidstart.co.uk\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/48044b0831b46c043e43925b119a9862?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/48044b0831b46c043e43925b119a9862?s=96&d=mm&r=g","caption":"Jenny Estacio"},"url":"https:\/\/www.kidstart.co.uk\/blog\/author\/jenny-estacio\/"}]}},"_links":{"self":[{"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/posts\/19385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=19385"}],"version-history":[{"count":3,"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/posts\/19385\/revisions"}],"predecessor-version":[{"id":19393,"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/posts\/19385\/revisions\/19393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/media\/19386"}],"wp:attachment":[{"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=19385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=19385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kidstart.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=19385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}