6.5% back for your kids from KOIBIRD


  • 6.50% back for your kids on all purchases Shop now


Existing both online and at our 62 Marylebone Lane boutique, KOIBIRD is a retail destination with a difference. Founded by seasoned traveller and entrepreneur Belma Gaudio (who also serves as creative director), we aim to make shopping an opportunity for adventure rather than a chore. From exercise to the Eastern Bloc, each season is curated around a theme inspired by the greater world with the boutique interior always being reinvented to reflect it perfectly. This season, we're consumed by one thing: sex. Our latest concept Sex Becomes Her honours self-empowered women who like to make an effort. Think cut-outs in unconventional places, silhouettes that instantly seduce, exaggerated lengths that brush floors one minute and caress upper thighs the next and, as always, a heavy dose of embellishment. Alongside resort and ski wear, we also celebrate an ever-evolving range of ready-to-wear brands, exclusive homeware and niche wellness products – all sold with the intention of making life more interesting. We are proudly an exotic skin and fur-free business. Welcome to the concept boutique where maximalism reigns supreme – but never takes itself too seriously.

Please note

  • All purchases must be completed wholly online after clicking on the link above.
  • KidStart Savings may not be paid on VAT or delivery.
  • KidStart Savings may not be paid if you use a discount code at the checkout other than those provided by KidStart.
  • Some purchases may not be eligible for KidStart Savings such as gift cards and vouchers.