LV= 50 Plus Plan

LV= 50 Plus Plan

  • £70 back for your kids on new over 50s life insurance

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LV= 50 Plus Plan

Over 50 Life Insurance for UK residents aged 50 to 80

The LV= 50 Plus plan – life insurance for UK residents aged 50 to 80, with monthly premiums starting from £7 a month (depending on age),that’s the equivalent of just 24p a day and you will be treated to a free gift card within a month of paying your third premium. Please note there is no cash in value and if you stop paying premiums your cover will end.

When you buy a product from LV= you get the reassurance of knowing that you’re part of a long history of helping to provide financial security for their members and customers. When they started in 1843 as Liverpool Victoria, their goal was to help provide financial security and peace of mind to more than just a privileged few. And today it's much the same. As a mutual, and as the UK’s largest friendly society they don't have to answer to external shareholders – so they can concentrate on looking after you.

Please note

  • KidStart Savings are only available on policies with premiums over £7 a month purchased through this website. It is not available for purchases made by telephone or post.
  • LV= may not give KidStart Savings where we determine, or reasonably believe the terms of the KidStart Savings offer are being abused in any way. We may also not give KidStart Savings for anyone who has previously held a 50 Plus plan, or similar policy with us, and cancelled it, or had it cancelled by us. We reserve the rights to reclaim any KidStart Savings given in such circumstances.
  • KidStart Savings are paid once we have collected six consecutive months’ premiums and we have validated your application. We allow up to 2 months for validation so it can take up to 8 months from when you submit your application until you receive your KidStart Savings.
  • If you cancel your policy within the six months your KidStart Savings will not be paid.
  • Your KidStart Savings will be paid directly through the affiliate website you have bought your LV= 50 Plus plan through. If you have any queries about your KidStart Savings, please contact KidStart not LV=.
  • This offer may be withdrawn or amended at any time.