Their designers and engineers take inspiration from everywhere – from nature, to elite athletes
By mimicking a chicken's clawed foot, these three points created greater balance and comfort.With this invention, a new company, New Balance Arch, was born. New Balance designers and engineers take inspiration from almost everywhere – from nature, to elite athletes, to simple everyday objects and activities. What hasn't changed is their focus on improving performance. New Balance innovation continues to be about changing the footprint of running.