About Us | Saving for kids with money back on your shopping.
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About the company
At KidStart, we believe there is no greater feeling than doing something good for your kids. Our aim is to help parents get this great feeling every time they shop.
KidStart is a free shopping club for parents, grandparents, family and friends. Once registered, a percentage of what you spend online at hundreds of well-known retailers (and for some what you spend in store) will be collected and put by us into your child's or children's savings account.
Since we launched, we have had over a million people register with us. By using KidStart every time they shop, some members have saved thousands of pounds for their children!
Saving for your children is easy with KidStart
There are many ways to save with KidStart
  • Shop online through our site to find the latest offers and collect savings on every purchase at hundreds of famous retailers.
  • Use the Savings Prompt on your pc or laptop and you will be reminded whenever a retailer offers KidStart Savings.
  • Use the mobile app to save on purchases on your phone or tablet.
  • Register all your credit and debit cards to collect savings on partners offersing KidStart Savings in-store.
  • Check out the website and our members emails for the latest voucher codes, special offers or exclusives.
What you want to know about us
What's in it for KidStart?
KidStart is paid by retailers for promoting their offers to our members, either through advertising fees or from commissions on purchases made by members. This allows us to cover the costs of operating the service, the charges we incur for making payments to members' linked savings accounts, and so on.
There are no charges for members - your children receive all the KidStart Savings you have earned.
Is it safe?
Security of your personal data and your KidStart Savings is extremely important to us. Our Privacy and Security Policy is visible here, but in summary we operate a rigorous multi-tier security approach to safeguard your personal data and will never share it without your permission.
KidStart is proud to be authorised and regulated by the Financial Conduct Authority (the FCA). The FCA does not regulate all of our activities but we ensure that we comply or exceed all of the FCA’s requirements as to how we treat customers and manage our services.
On your side
As parents ourselves we understand that saving for your children’s future is one of the most important things a parent can do, but also understand how busy life can be. We are constantly looking for ways to help parents do more for their kids in a simple and easy way.
Who owns KidStart?
KidStart is primarily owned by employees of KidStart most of whom are parents of young children themselves (none are yet grandparents!). KidStart is also backed by leading venture capital firm, Delta Partners.