Claim your £5
for your
baby's future

Join now!

KidStart gives you money back for your kids whenever you shop

Over 2,000 retailers

Completely free

Up to 20% back

Exclusive retailer partners

Invite your family to save too

Regulated by the FCA

As a special offer for Little Wishlist members you can get a free £5 welcome cashback bonus when you make your first purchase via KidStart. It's a simple way to earn free savings for your baby when doing the shopping you'd be doing anyway!

"KidStart is an ingenious alternative
to loyalty point shopping."

"I started using KidStart 2 weeks ago and have already saved £20. I'm getting the best deals but also feel great doing something good for my kids."

New member Debbie is saving
for James and Charlotte

"I do pretty much all my shopping online, if there are some free savings for my children when I do that, then I'm in."

Michelle and David have saved
£625 for Grace and Harry.

"KidStart is linked to my kids' trust funds/ISAs meaning all the savings are tax free. Using KidStart is a no-brainer for me!"

Ian has saved £550
for Bella and Georgia.

This offer is only available to Little Wishlist members who have clicked through to KidStart from Little Wishlist content.
Must be genuine new, non duplicate registrations who register with KidStart from this page.
First purchase must be made within two weeks of joining to be valid for offer.
£5 welcome bonus will be applied within two weeks of when you make your first KidStart purchase.
Only one bonus per member.
Full KidStart T&Cs can be viewed here. KidStart reserve the right to withdraw or amend this offer at any time.

Claim your £5
for your
baby's future

KidStart gives you money back for your kids whenever you shop

How KidStart is helping these members feel fantastic

Shop with KidStart and top up
into any bank,
building society,
or child savings account

*Terms & Conditions for Little Wishlist Offer