So how does it work? Essentially, in a similar way to cashback sites - by signing up to KidStart and shopping through one of its many retailers you earn a percentage of your spend back as cash, which is deposited into your "Kiddybank" account. However, rather than claim the cash yourself, parents must link their child's saving account or even Child Trust Fund, if eligible, to their KidStart account.
Account balances are checked each month and when the balance exceeds the minimum deposit level (usually £10) the balance is transferred straight into your child's savings account. And there are a vast number of retailers to choose from. So every time you shop at John Lewis, Argos, Ocado, Tesco, Boots, Asda or House of Fraser, to name but a few, you could be adding money to you child's savings. Fantastic!