Privacy Policy

This privacy policy applies specifically to the KidStart Save a million for UK kids campaign and related website pages which are visible under The KidStart programme and associated website visible under has its own Privacy Policy which is visible here.

When you visit the KidStart Save a million for UK kids campaign, web pages, submit savings ideas and/or subscribe to the campaign email, you provide us with personal data. By using the campaign website and its associated services, you are consenting to us processing your personal information in accordance with the requirements of the Data Protection Act.

When you subscribe to the campaign email you provide us with your name and address address. In addition, if you share an idea using the idea form, you may provide the name of your child or children and personal information about your consumption or intentions. We expect to publish this information on our website along with ideas contributed by other users. If your idea is judged especially innovative or valuable we may give it additional prominence.

Aside from your idea, we will only share your personal data within KidStart and with Save a million for UK kids campaign partners. It may be used to provide you with information about the campaign and KidStart or campaign partner services but you will be able to unsubscribe at any point by clicking unsubscribe in the email.

KidStart also collects information about how you use our site including information on pages visited. KidStart uses this information combined with your personal data to evaluate site content, navigability and to deliver content that is likely to be more relevant to you.

Use of Cookies

A cookie is a file which a website causes your browser to save on your computer. The browser sends it back to the website whenever you return to the website. These cookies do not compromise your personal data.

We do not track online activity that is unrelated to the KidStart Save a million for UK kids campaign. You can disable the cookies through your browser.

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics also uses cookies so that KidStart can analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for KidStart and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this and you are, or become, a KidStart member you will be unable to collect KidStart Savings on online purchases. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

KidStart is listed on the Information Commissioners Register in accordance with the Data Protection Act 1998. Our DPA registration number is Z1168761. Under the act you have the right to access the personal information KidStart may hold about you which you can do so by submitting a request in writing to our registered address: KidStart Limited, 10 Elysium Gate, 126-128 New Kings Road, London, SW6 4LZ.

Visit KidStart
KidStart supports families in doing the best for their kids by helping them build their children's savings whenever they shop at a wide range of retailers and service providers.

It is completely free to join and use.

Learn more »
Privacy policy
Terms of access
Contact us