Costs of raising a child and how KidStart can help

We all know that raising a child in the UK is expensive and an article from MoneySuperMarket this year helped to highlight the costs involved. At KidStart, we can help you feel like your money is working harder for you by paying cashback on your online spending into your child’s savings.

MoneySuperMarket’s research shows that raising a child can cost between £143,000 and £500,000 when accounting for childcare, schooling, food, clothing, technology and holidays. This is obviously a huge amount of money and with the current cost of living crisis many families are looking at ways to be savvier.

KidStart is a unique shopping club for parents that lets you and your family earn cashback on online shopping from over 2,000 retailers. The money earned is then paid by us into any account you have for your child’s savings. It’s a really simple way to top up your child’s account for free from shopping you’d be doing anyway.

In MoneySuperMarket’s article they break down the yearly cost involved in different categories so we’ve used those numbers to show how much you could earn in KidStart Savings for your child’s future.

How much parents spend on their children each year and how much you could save with KidStart

Yearly costs of raising child and KidStart Savings you could earn


The total you could possibly earn back is over £110 and these figures don’t take into account money spent on yourself, utilities (we pay 1% back on your bills from Octopus Energy), insurance policies and much more, so the total could well be over £200 a year.

You can use KidStart on your mobile from kidstart.co.uk, from our app or on your desktop. If you prefer to use your desktop then we recommend installing our Savings Prompt which will notify you on Google Search and on retailer websites when savings are available.

Please note: KidStart Savings rates are correct as of date of publishing 14/08/26.