Our privacy and security policy

What terms and conditions apply?

When you become a member of KidStart, you agree to the Membership Rules. These also incorporate our Privacy policy which sets out the way we manage information and security of your personal data. When you use the website, you are covered by our Terms of access and Privacy policy whether you are a member or non-member.

Please see the Membership rules for the specific detail but broadly they explain:

  • KidStart is only open to UK residents saving for a child, children, child-to-be, school or charity;
  • KidStart is only for personal, non-commercial use;
  • how you can earn KidStart Savings and when we might adjust or cancel savings (for example: in the case of misuse of KidStart or non payment by retailers);
  • how we transfer money to your children’s savings account(s).

We have tried to keep the rules clear and in plain English as far as possible but we are authorised by the FCA and there are certain things we need to include.

Security policy

KidStart operates several levels of security

When you enter information on our website, this is transmitted to us encrypted within secure webpages using SSL technology. Our website is certified by Digicert (a leading independent certification authority) to give you added reassurance. Your payment card numbers are encrypted and stored in a database in such a way that no one (that includes KidStart employees and you) can ever see more than the last 4 digits of the card number. If you have to edit the number, you have to re-enter the whole number. We do not nor will we ever ask for the security code on your card or your PIN.

Personal data stored on our systems is kept within a secure environment meeting or exceeding the Payment Card Industry (PCI) security standards.

You can help us maintain your security by never sharing your user name or password with anyone else. If these are shared, please contact us immediately by email. We will never ask you for your card number or to reveal numbers that you have previously registered in either emails or telephone calls. If you receive any such communication, please contact us immediately via the contact us page.

KidStart's Data Protection Officer, who holds ultimate responsibility for the security and privacy of your data, is the Managing Director.

Privacy policy

When you join KidStart, you provide us with personal data which we use to provide the service you are signing up to and to optimise that service. So that you can use the Website, App, Prompt, and KidStart programme, we ask you to consent to our processing your personal information in accordance with the requirements of the General Data Protection Regulation. You may withdraw your consent at any time by emailing our support desk.

We may use the information you provide for the following purposes:

  • To meet our contractual commitments to you;
  • To notify you about any changes to our website, such as improvements or service changes;
  • To provide you with information related to our services and to provide information on our partners and their products which might be of interest to you, where you have consented to receive such information.

KidStart does not share, sell or otherwise transfer out of its control your personal data, except in the following situations:

  • Payment card numbers are shared with an established and accredited supplier in the payment processing industry with whom we have secure and encrypted transmission procedures in place. These are used to facilitate the collection and redemption of your KidStart Savings.
  • In some instances where you tell us about a problem with KidStart Savings you are due or missing transactions, KidStart may need to disclose some personal data such as your name and transaction details with the retailer in question to help us resolve your query. In such circumstances your enquiry will be pursued on the basis that you consent to a necessary and sufficient disclosure of your personal data to achieve a resolution when you make the enquiry.
  • On occasion, KidStart offers products and services from third parties directly on its website (eg: KidStart Deals). If you make a purchase or opt into a service through KidStart in these cases, we will share such information with the third party supplier as necessary for them to fulfil the product or service you have requested.

KidStart also collects information about how you use our site including information on your preferences, pages visited on our website and shopping conducted through KidStart. KidStart uses this information combined with your personal data to evaluate site content, navigability and to deliver content and offers that are likely to be more relevant to you. We do not apply any kind of profiling or automated decision-making to your personal information.

You retain all rights over your personal information, and in accordance with law may at any time ask KidStart to correct any errors, to provide you with a copy of the personal information we hold about you, or to remove your personal information from our systems. If you do ask us to remove your personal information, you will cease to be a KidStart member and will be unable to collect any further KidStart Savings. You should appreciate that in any event we will need to retain your email address in order (and only in order) to deal with any final account enquiries that may arise, to help with any security issues that may arise, and to maintain an unsubscribe list so that – if that is your choice – you receive no further communications from us.

If you have any complaint about our handling of your personal information, you should contact the Information Commissioner’s Office as detailed here: https://ico.org.uk/concerns/.

Use of Cookies

A cookie is a small file that a website transfers to the cookies folder for the browser on your computer. The browser saves the information and sends it back to the website whenever the browser returns to the website.

KidStart relies on the use of cookies to track your use of the KidStart website, App and Prompt and transactions made at retailer websites. The cookies are essential in order to collect your KidStart Savings when shopping online. These cookies do not compromise your Personal Data. We do not track online activity that is unrelated to KidStart or our retailer network.

When you click a link to a retailer on the Website, App or Prompt, a cookie or similar may be placed on your device by our Affiliate partners. You can disable the cookies through your browser but will be unable to collect KidStart Savings on online purchases for as long as you do so.

We use cookies to allow you to log in directly from our email newsletter which is personalised for you. Forwarding the email newsletter to a third party could result in them accessing the site in your name, for which you would accept full responsibility and any related consequences. Note that we we always ask you for a password to access your personal information such as your name or address.

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics also uses cookies so that KidStart can analyse how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for KidStart and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

Sometimes certain third parties may set a cookie using a script linked to from our website. The third parties we have links with are:

  • Facebook – to enable users who have connected their KidStart and Facebook accounts to log in with their Facebook ID and to provide them with relevant content;
  • Youtube – who host the embedded video on our home page;
  • Google Doubleclick – occasionally we serve targeted advertisements using Google’s Doubleclick technology.

In each of the above cases, no personal information about you is stored with either us or the third party website.

You may refuse the use of all cookies by changing the appropriate settings on your browser. However, please note that if you do this you will be unable to collect KidStart Savings on online purchases. Depending on your browser’s capabilities, you may be able to configure it to accept cookies only from sites you choose.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

KidStart is listed on the Information Commissioner's Register in accordance with the Data Protection Act 1998. Our DPA registration number is Z1168761. Under the act you have the right to access the personal information KidStart may hold about you which you can do so by submitting a request in writing to our registered address: KidStart Limited, 10 Elysium Gate, 126-128 New Kings Road, London, SW6 4LZ.