How Does KidStart Work? Find out how KidStart makes it easy to save for the future
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How does KidStart work

1 Shop through by clicking links on our site.

shop through

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2 Use the KidStart Savings Prompt on your PC to see who is part of KidStart.

Use the KidStart Savings Prompt

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3 Shop through the App and save on your purchases on your mobile or tablet.

Shop through the App

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4 Register your cards and shop in the high street at selected retailers.

Register your cards

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5 Invite family and friends to save for your children.

Invite family and friends

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6 Link your child's account to transfer savings.

Link your child's account

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Frequently asked questions

What does KidStart cost?
KidStart is completely free to join and use. We are paid by the retailers not the members.
What if I don't have any kids?
You can register as a member and earn KidStart Savings even if you do not have any children. If you are expecting, you can either accumulate your savings in your KidStart account until the child is born; or register yourself as the child until you have the child's details. KidStart Savings can also be donated to a school of your choice or to one of a number of children's charities.
How do I earn KidStart Savings through the website or App?
KidStart savings are earned on eligible purchases made at retailers listed on KidStart's shopping section. Each retailer has their own information page and this contains information on what savings are available, which transactions are eligible and how transactions are tracked by KidStart.

On the website or the mobile app / website, you must click the 'click to shop' button next to the retailer. We send a unique code to the retailer when you click this button which allows the retailer to report any purchases you make back to us. Note: In these cases if you go to the retailer’s website directly without clicking on the KidStart link or if you subsequently click on a link through google or another website to the same retailer then your purchases may not be recorded.

How do I earn KidStart Savings using the Savings Prompt?
When using the KidStart Savings Prompt; you will be prompted if the retailer is part of the KidStart Savings Prompt and you must click the button when prompted.

Some retailers request that they are not part of the Savings Prompt, but don’t worry you can always find them listed on the Website.

How do I invite someone else to save for my children?
To invite someone else to save for your children use the Invite Friends and Family tab when logged in to KidStart. You can use this to send an email under your name to anyone you chose along with a personal message. When the recipient clicks on the link within the email and accepts your invite, they are automatically able to save for your children.
What sort of accounts can I save into.
KidStart can link to any Child Trust Fund account, most JISAs and any savings account that accepts electronic cash payments. These include bank accounts and most Building Society accounts. If you have a savings plan for your child which does not accept electronic payments (eg: a long term savings bond) then we would suggest you link your own bank account and transfer the money with your existing payments.
What if I don't have a savings account for my child?
Don't worry, you can still save using KidStart. You can use your own bank account to receive savings if you would like.
Where can I find more information?
There are more detailed FAQs available here or you can always contact us.