How Does KidStart Work? Find out how KidStart makes it easy to save for the future
How KidStart
helps you feel great
whenever you shop

Kidstart is the loyalty programme for parents designed by parents

Build your children’s savings for free whenever you shop

Invite family to join and their shopping will also benefit your children

Start before they are born to save on the nursery essentials

Shop at 1000’s of well-known retailers, not just kids' ones

Save into whichever bank, building society or child savings account you have set up

Use our free desktop and mobile apps to ensure you don’t miss out

Here’s how you use KidStart to feel great whenever you shop

Click the Shop Now button on our site for the retailer you want to shop at. You will be taken automatically to the retailer’s website where you shop and purchase as you would normally.

We will be notified when you make a purchase, but it is important you do not go the retailers site directly as the tracking may not work unless you come from KidStart.

Typically you will see the savings due on your purchase in your KidStart account within 24 hours (although it can on occasion take longer). We will also email you to let you know.

Savings can be paid out once the retailer pays us. Register your children with us and we transfer your eligible savings across to their savings account on a monthly basis.

There really has never been a simpler way to save for you children!

Save into any bank, building society or child savings account

With KidStart, you can save into whichever child savings account you have set up, including any bank or building society account, child trust fund and most JISAs.

Don’t worry if you don’t have a child savings account as you can start saving and tell us where to send it later.

Invite family and friends to link their accounts

You can invite family and friends to link their accounts to your children’s. Their shopping then also contributes to your childs savings!

Grandparents love to help out – what a great way for them to do so.

Still have questions? Here are answers to some of the most common ones

How much does KidStart cost?

KidStart is completely free to join and use. We are paid by the retailers not by members.

What if I don't have any kids?

You can register as a member and earn KidStart Savings even if you do not have any children. If you are expecting, you can either accumulate your savings in your KidStart account until the child is born; or register yourself as the child until you have the child's details. KidStart Savings can also be donated to a school of your choice or to one of a number of children's charities.

How do I earn KidStart Savings?

KidStart savings are earned on eligible purchases made at retailers listed on KidStart's shopping section. Each retailer has their own information page and this contains information on what savings are available, which transactions are eligible and how transactions are tracked by KidStart.

What is the KidStart Savings Prompt?

The KidStart Saving Prompt is a free web app available to KidStart members. When downloaded to the member’s computer, it works on all the major internet browsers to prompt members that KidStart savings are available.

How do I invite someone else to save for my children?

To invite someone else to save for your children use the Invite Friends and Family tab within the Share KidStart section of the members site. You can use this to send an email under your name to anyone you chose along with a personal message. When the recipient clicks on the link within the email and accepts your invite, they are automatically able to save for your children.

How do I link my child's JISA / CTF / savings account?

KidStart can link to any Child Trust Fund account, most JISAs and any savings account that accepts electronic cash payments. These include bank accounts and most Building Society accounts. If you have a savings plan for your child which does not accept electronic payments (eg: a long term savings bond) then we would suggest you link your own bank account and transfer the money with your existing payments.

How do I contact KidStart?

See Contact us for information on how to contact us.