Up to £50 back for your kids from Aviva Life Insurance
Aviva Life Insurance

Aviva Life Insurance

  • £50 back for your kids on most valid life insurance policies and all life insurance policies with critical illness cover

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  • £15 back on other valid life insurance policies

Aviva Life Insurance

Buy a Life Insurance Plan from Aviva and earn up to £106 (T&C’s apply*)

Protect your loved ones with Aviva Life Insurance from as little as £5 per month. Aviva’s Life Insurance Plan is rated 5 stars by Defaqto, a financial information business. Buy an Aviva plan through KidStart and earn up to £106, terms and conditions apply*.

  • A quote takes minutes and with more than 73% of applicants receiving an instant decision** it’s easy to apply.
  • Here to protect your loved ones with 98.6% of our life insurance claims paying out in 2019***
  • If you need critical illness or joint cover too, the total premium will qualify for a cashback in line with the rates shown.
  • If you’re an existing customer, you could be entitled to a 10% reward discount****.

    When you take out life insurance with us, you'll now have access to health and wellbeing services through the Aviva DigiCare+ app too. In a few taps, you can use tools and features to help you enjoy life today:

  • Annual health check - with just a pin prick blood test, our annual health check can help spot problems early on, so you can stay well and enjoy life.
  • A range of wellbeing services to help you get the most out of life.
  • A nurse on hand, whenever you need one with our 24 hour helpline.
  • Somewhere to turn if you need support with mental health.
  • Somewhere to turn if you need support with mental health.
  • Gym discounts to help you stay fit and well.

    Everything you need to know about the services – what they are, how and when to use them – can be found in the app. Please be aware that the benefits of the Aviva DigiCare+ app don't form part of your cover, and they could change, or be removed, at any time. The app and its services are powered by Square Health, along with a handful of other carefully chosen third party providers – all to give you the best support we can. Terms and conditions and the privacy policy for Aviva DigiCare+ can be found within the app.

    Aviva Life Insurance provides you with;

    Aviva Life Insurance Plan pays out if you die in the policy term; there is no cash in value. The policy only pays out once, so when we've paid a claim, the policy will end. Alternatively, it will pay out if, during the policy term, you are diagnosed with a terminal illness (that meets our policy definition) and are not expected to live longer than 12 months. It is only available to UK residents aged between 18 and 77.

    **From 1st January 2020 – 19th March 2020, an average of 73.1% of Aviva’s Life Insurance Plan customers (including individuals on joint policies) received an instant decision based solely on the health and lifestyle information they provided.

    *** In 2019 we paid almost £982m in individual protection claims to more than 26,500 customers and their families.

    ****T&C’s apply: Available for customers with an existing Aviva branded product. For the Life Insurance Plan, a minimum premium applies. This discount might be removed or changed at any time.

  • Please note

    • All purchases must be completed wholly online after clicking on the link above.
    • KidStart Savings may not be paid on VAT or delivery.
    • KidStart Savings may not be paid if you use a discount code at the checkout other than those provided by KidStart.
    • Some purchases may not be eligible for KidStart Savings such as gift cards and vouchers.
    • Fraudulent Transactions: Aviva reserves the right to cancel a policy and withdraw KidStart Savings should there be a basis for suspicion of fraud or should it suspect the terms of the offer are being abused.
    • Aviva staff are not eligible for KidStart Savings.
    • The offer is open to all new Life Insurance Plan policies, however will not be paid if you have previously cancelled a Life Insurance Plan taken out directly with Aviva in the last 12 months.
    • KidStart Savings will only be paid on successful applications completed online. Full or part applications done over the phone will not be eligible. A new quote must be done – not the retrieval of a previous quote.
    • Offer limited to one KidStart Savings payment per policy only, including joint policies. KidStart Savings are only be paid on one policy per person.
    • KidStart Savings are paid once a successful application is validated and a minimum of 6 consecutive premiums have been collected. Please allow up to 8 weeks after this for the payment to be processed.
    • Existing Aviva customers will still be eligible for the existing customer product discount where applicable.
    • This promotion is brought to you by Aviva UK Digital Limited. Aviva UK Digital Limited sells life insurance and critical illness policies and acts as an introducer for investments, pensions, annuities and equity release products as offered by the Aviva Group. Aviva UK Digital Limited is registered in England No. 09766150. Registered office: St Helen’s, 1 Undershaft, London EC3P 3DQ. Authorised and regulated by the Financial Conduct Authority. Firm Reference Number: 728985.