KidStart Shopping Ideas helps families turn everyday shopping into savings for children:

Turn shopping
into savings
for your kids

Build a nest egg with KidStart today

Join, it's free!

Every time you shop at one of our partners, we pay cashback into your child's account for free. Together we can help give them a brighter future.

View partner retailers

Simple steps to do something wonderful for your child

1. Search

Search for a retailer

2. Shop

Shop as normal

3. Save

Earn free savings

4. Grow

Watch their account grow

How KidStart is helping these members feel fantastic

"Great website, I always double check on their site before ordering online. I’ve save my son over £400 over the past 12 years just by shopping! Would definitely recommend it to others."

Louise, Mum and KidStart member.

"I have been using KidStart for a number of years now and I have saved several hundred pounds from purchases. Grandparents use it too which boosts the savings!"

Melanie, Mum and KidStart member

"Such a fantastic service, I have saved so much for my girls from simply doing my normal shopping. It’s great that family members can save on the children’s behalf too."

Kelly, Mum and KidStart member.

Save for your children's future for free on almost every purchase you make

From family
and friends

Holidays, flights
and entertainment

Groceries
and household

Utilities, mobile
and insurance

Clothing
and footwear


In one year you could save£250** Based on ONS spending survey

Join, it's free!

Grandparents, friends and family can all use KidStart to save.

Everything a loved one buys through our site will increase your children’s savings even further.

Find out more