KidStart Shopping Ideas helps families turn everyday shopping into savings for children:

Shopping
has never felt
this good

Build a nest egg for your kids with KidStart today

Join, it's free! Watch the video

Every time you shop at one of over 2,300 of our partners, we top up your child's account for free. Together we can help make a brighter future for your child

View over 2,300 retailers

Simple steps to do something wonderful for your child

1. Search

Search for a retailer and click to Shop

2. Shop

Shop as normal

3. Save

Feel great as you watch your child's savings grow

4. Grow

Choose to invest your savings with KidSave

How KidStart is helping these members feel fantastic

"I started using KidStart 2 weeks ago and have already saved £20. I'm getting the best deals but also feel great doing something good for my kids"

New member Debbie is saving for James and Charlotte.

"I do pretty much all my shopping online, if there are some free savings for my children when I do that, then I'm in"

Michelle and David have saved £625 for Grace and Harry.

"KidStart is linked to my kids' trust funds/ISAs meaning all the savings are tax free. Using KidStart is a no brainer for me!"

Ian has saved £550 for Bella and Georgia.

Save for your children's future for free on almost every purchase you make

From family
and friends

Holidays, flights
and entertainment

Groceries
and household

Utilities, mobile
and insurance

Clothing
and footwear


In one year you could save£250** Based on ONS spending survey

Join, it's free!

Grandparents, friends and family can all use KidStart to save.

Everything a loved one buys through our site will increase your children’s savings even further.

Find out more