KidStart has had a make-over!

We are very excited to announce that KidStart has had a make-over. The new site design will make it even easier to save for your kids as you shop online using any device.

What are the new features?

The overall layout has been updated to make it easier to search for retailers and special offers. There are hundreds more new retailers and a favourite function to help you skip straight to your picks. Whatever page you are on you can check your Kiddibank balance and whether your friends have signed up yet. Our new message function will help you to never miss opportunities to boost your kids savings. Now that KidStart has had a make-over it’s even easier to save money for your kids’ future. Check out the new and improved KidStart >

Easier to use whatever device

Some of you who have been members with us from the start will know that the site was getting a bit tired looking – especially if you used the mobile site or app. Well we’ve revamped the site top to bottom and made it much easier to use across all devices wherever you are.

We’ve added some fab new retailers

From Ali Express to New Balance and Help For Heroes to Tech 21 we’ve been busy getting some fantastic new partners on KidStart. And of course we still have all your favourites like John Lewis, Amazon, eBay, Sainsburys, Thomas Cook and many more! View Retailers >

Choose your favourites

When you spot one of the retailers you love, be it Expedia, M&S, Sky or Boots, simply click on the heart and the retailer will be added to your favourites. Then whenever you visit you don’t need to search, you can just click on your favourites and shop. Start adding favourites now >

Savings info at a glance

See your recent transactions, who is saving for your kids and what you’ve earned from referrals. The new member summary panel is your dashboard to all things KidStart and will help you achieve your savings goals for your kids. View My Home >


It is now even easier to personalise you account – adding photos of your children to your profile and editing details and preferences. And with your summary visible on every page, you can see your child’s happy face as you browse the site and remember it’s all for their future. View My Home >

Never miss a good offer

The new message function will update you with ideas for boosting your kid’s savings. You can find the latest offers without having to check your emails. Check your messages >

Never forget to Kidstart!

We have two handy tools for ensuring that you never forget to use KidStart when you are shopping: On desktop, The Savings Prompt will alert you – as you search in Google or browse sites – if a retailer is offering KidStart savings for you to collect for your child(ren). The KidStart App enables you to add an icon to your homescreen so you can click, search and shop directly.

KidStart a little help along the way