Meet the new generation of cool kids.​

Available in sizes 3-months to 7 years, MG Kids is designed with both comfort and durability in mind. Discover stretchy, soft clothing that will support your kids, no matter what playtime brings.

Monogram madness
Too cool for school
Shop the latest drop now!

PLUS when you shop through KidStart, you can save up to 2.5% back for your kids. Click here to shop MG Kids

The KidStart x Missguided: Family Fashion EDIT

We’re loving the laid-back monogram and varsity inspired looks from MG Kids for a bit of matchy-matchy, here’s our pick of the best pieces from the Missguided and Mennace collections for the coolest families in town.

1. Plus size cream mg borg high neck fleece jacket dress
2. Blue co-ord varsity print knit cycling shorts
3. Navy missguided varsity knit cardigan

1. Blue MN Badge Regular Hoodie
2. Green Mennace Puffer Jacket
3. Brown Mennace Stone Wash Oversized Joggers

Save up to 2.5% back for your kids – shop Missguided