We’ve been working hard behind the scenes adding new baby & parenting retailers to KidStart that you can save up to 6.5% back for your children with. Including furniture specialists, organic sleepwear, a one stop shop for everything baby & parenting related and more!
Here are a selection of our favourites that we don’t want you to miss out on.
Kendamil

Born in the heart of England’s Lake District, Kendamil is a family-owned baby formula brand dedicated to creating naturally creamy, whole-milk nutrition for little ones. Kendamil combines trusted British farming with thoughtfully crafted recipes designed to support growing families.
Up to 3% back for your kids, shop now.
Little Helper

Little Helper is a family-run UK baby shop and nursery specialist born from real-life parenting needs. Many pieces crafted from eco-conscious wood for a timeless, Scandi-inspired look. They design and source carefully chosen and meticulously designed furniture — with many pieces crafted from eco-conscious wood for a timeless, Scandi-inspired look.
3% back for your kids, shop now.
PatPat

PatPat is a leading global e-commerce brand offering affordable, stylish, and high-quality clothing for babies, kids, and families. With a wide product range from matching family sets to seasonal collections and baby gear PatPat combines great value with fashionable designs.
4% back for your kids, shop now.
ergoPouch

Organic, TOG-rated sleepwear for newborns up to 6 years. Safe, sustainable & designed to help parents navigate sleep with confidence.
6.5% back for your kids, shop now.
baby2child

baby2child is a UK baby and child retailer offering pushchairs, car seats, nursery & toddler furniture, toys and outdoor play equipment, with great value and flexible payment options from newborn to big kid.
Up to 6.5% back for your kids, shop now.
Nursery Stickers

Nursery Stickers Co is the UK’s go-to destination for beautiful, removable wall decor for children’s spaces. Enjoy an exclusive 20% off with code KIDSTART20.