Does this ad make you cry, too?

Apr 26 • Featured, Uncategorized • 971 Views • 35 Comments on Does this ad make you cry, too?

I don’t usually watch adverts (thank you Sky+) but last night I happened to hear one of my favourite all time tracks, Billy Joel’s She's Always A Woman, blaring out while I was in the kitchen and I had to go and have a look at the ad (which is for John Lewis ).

And within about 10 seconds flat it had reduced me to tears. I've spoken to a few friends about it and they've had the same reaction. So I've been trying to work out why.

Is it because the woman’s ‘life story’ as depicted in the ad reminds us of our own mothers and the incredible journey they’ve been on, or is it because it reminds us of our own experiences as parents?

Whatever, it makes me blub like a big baby. If you haven’t seen it, have a look and tell me what you think. (Probably best viewed when you’re alone, if you don’t want people to think you’re soppy. *Cough*)

written by Liz Jarvis


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35 Responses to Does this ad make you cry, too?

  1. Josie says:

    Yep, I sobbed. Watched it for the first time yesterday. I think it’s because at whatever point in your life you are, as a woman, you can relate to the journey that got you there, and it reminds you of everything you have still to come. But then I’m a big pathetic softy… 😉

  2. TheMadHouse says:

    Yep, I am sobbing too. It is everything I want in life, to grow old with my family around me.

  3. Jordan says:

    I’m not one for adverts either (again, thanks for sky+) , but like you – this one caught my ear. I’d also heard it mentioned a few times, so thought i would check it out. It just blew me away. What a beautiful, beautiful advert, and i too, was in tears! I can’t put my finger on why either, i think its perhaps the lack of speech that does it – it lets you interpret it as you wish. The music is perfect for the story they are trying to tell, which i guess is to say that what ever age you are at, you’ll always be able to shop at John Lewis. A huge pat on the back to the marketing giants at John Lewis – they will be getting even more of my money now!

  4. louise northwood says:

    The song is enough to make me blub without the ad !

  5. Julie@the sardine tin says:

    I also don’t seem to watch much "live" tv any more, so tend to miss ads. However, I saw so many people tweeting about this one during BGT on Saturday that I was curious and went to check it out on the John Lewis website. Sure enough, within a few seconds I too was bawling like a baby. As to why, I am a bit susceptible to anything vaguely sentimental, so i’m relieved that it wasn’t just me!

  6. Mummy's Little Monkey says:

    What are you trying to do to me?? That advert should carry a warning for pregnant, emotional women…

  7. Jordan says:

    Emma – that is *exactly* what it is!

  8. Trish @ Mum's Gone to says:

    I watched it this morning just as husband and son were leaving the house. I was a wreck; snuffling and sobbing. The song has always touched an emotional nerve with me but placed with the advert, it is pure gold. To think, when I used to work at John Lewis, they didn’t advertise AT ALL! Now look at them: got the whole country talking about them.

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  10. Luschka says:

    Aw… I think it’s the fact that it lets you interpret it your own way – you find your own spot in the story, and that makes it very personal. Thanks for sharing!

  11. Deer Baby says:

    It is possibly the most shamelessly manipulative advert of all time. And I fell for it, hook line and sinker. I defy anyone not to cry. No matter where you are on the spectrum – a grandparent looking back, a first time mother, an adult looking back at your childhood, they have you suckered. They way it segues seamlessly from one stage to another makes you think of the way they grow up so quickly. The way grandparents say I still feel like I an 18 year old inside. If one of the political parties had used it as their election campaign film, with the tagline ‘we care for you, from cradle to grave’ or something, they’d be a shoo-in. Still, doesn’t make me want to go and buy curtain material.

  12. carolinesweetie says:

    That is such a beautiful ad. Tears of course are flowing. Lovely,will have most women welling up.

  13. CJ says:

    I saw that last night and stopped what I was doing. I was a bit disappointed when it was John Lewis! But it’s a lovely advert. Takes a lot to make me cry on telly these days. I cry enough at home!!! CJ xx

  14. sparklypips says:

    Completely agree with Deer Baby, the Lib Dems or Tories should be finding this agency and contracting them immediately.

  15. Liz@Violetposy says:

    It’s a brilliant and makes me cry everytime it’s on – much to the amusement of my family. Just wonderful. I love John Lewis even more than I already did!

  16. Claire (20somethingmum) says:

    I had no idea what it was an ad for all the time I was watching it last night- I thought it might be for Bupa or something! Its very cleverly done, like that Hovis ad last year with the boy going through the decades and staying the same age, just with different clothes and hair styles. Its amazing what the Ad people can do now we have amazing tech available- I still think ads like the Mr Soft Softmints one in the 80s was good!

  17. Victoria says:

    It’s a lovely advert, but like CJ, I was disappointed that it was for John Lewis which soured it for me. I felt like I’d been manipulated and I don’t like that. When it got to the end, I was expecting it to be for something properly important, like a charity. Now the Coop advert does it for me every time…

  18. English Grandma says:

    I think we can all relate to this one….fab advert…

  19. Tattie Weasle says:

    Surely one of the best ads in ages for me anyway…had my BIL in tears too as he was thinking about his daughter so it’s not just a girlsd thing either!

  20. Brighton Mum-Teenage Angst says:

    I agree with a couple of the comments. But particularly ‘It is possibly the most shamelessly manipulative advert of all time’ But then, thats what ads are all about, so I suppose a job well done. But did find that put me off at the end, I hate being emotionally manipulated. Maybe I’ve just become a bit too ‘hard’ and cynical in my old age. I did admire the message they managed to convey and the technical stuff was very clever, but I didnt get emotional.

  21. Karen @ If I Could Escape says:

    Yes, blubbling away. The music, storyline, everything got me! =)

  22. Vic @ says:

    I must be a cold-hearted cow cos I’m not blubbing!

  23. Karin @ Cafe Bebe says:

    Actually, believe it or not, I’m not blubbing! I was just really enjoying the advert…the song is brilliant and I love how one leads into the next. I think they’ve got a great thing going with this one. When’s the "baby boy to old man" one? 😉

  24. New Mummy says:

    Clever ad, had me drawn in, I didn’t cry but the music gave me goose bumps

  25. Sally says:

    Sorry, didn’t make me cry. Yes good advert and like previous comments I thought it would have been for something else, cancer research, bupa etc. It was nice like the hovis ads but not emotional, I suppose if u have recently lost a strong woman in your life recently then yes very touching. X

  26. Melissa says:

    Made me cry….reminds me of what I have lost, love you Mum xxx

  27. Hannah says:

    I have the same thoughts as Sally; didn’t associate with retailer but with charity. Touching advert and yes having lost a strong women from my life it does strike a cord.

  28. samantha says:

    It’s the fast passing of time that gets you. Like Emma says, feels like only yesterday I was a little girl, now I have kids and worry about my mum’s health…time really does fly and every minute should be lived to the full…

  29. Mary Poppins says:

    Ohooo well an almost sobber here. I do cry easily it has to be said but what a beautiful, thought provoking ad with fabulous music. I didnt get the JL thing though, I know their products would have been in there, but where? Well alright I saw the rug, and a couple of childrens things. Too busy enjoying the music. Would be a good spot the JL item. Thanks for shring as I hadn’t seen it. X

  30. MrsW says:

    Oh yes I cried, almost from the beginning. I won’t watch it again because it wasn’t an enjoyable experience at all. For me it laid bare in a matter of seconds the mortality of my children and how fleeting life actually is. I hated it and will be turning the TV off should I encounter it again.

  31. Heather Davis says:

    Yes it did give me goosebumps as I was viewing it. Haven’t actually seen it on tv. One thing though, it’s "funny" how the girl grew up to be a mother and not a (eg) lawyer. She’s seen in a totally domestic light in this ad. Not that there is anything wrong with being a mother (I’m one) but it says a lot about our society that that’s how we still see women.

  32. bev says:

    Fab advert, one of my fave stores anyway. Depicits the perfect life thought doesn’t it..

  33. MAUREEN says:


  34. Ken says:

    cant watch it without tears welling up. Dont like feeling like that, but such a splendid ad that shoots through life reminding one of missed opportunities and lost ones.

  35. Emma says:

    I saw it on TV , but now watching it back & listening to the music .. I am too sobbing now! It was only yesterday that I was a little girl and now I’m a Mother raising my own family!


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