The modern smart pet tag designed to help lost pets get home faster.

Each Crumb Tag features a unique QR code that links to an online pet profile. If a pet is found, anyone can scan the tag with their smartphone — no app required — and instantly access the information needed to contact the owner and reunite them safely.

Crumb goes beyond a traditional ID tag:

Instant alerts: When a finder scans the tag and shares their location, the owner is notified immediately with GPS details.

Online pet profile: Store important contact information, medical notes, and care instructions, with full control over what is visible.

Lost pet network: If a pet goes missing, owners can activate alerts that notify nearby Crumb users, vets, shelters, and rescue groups, and automatically generate missing-pet posts and posters.

Built to last: Crumb Tags are waterproof, scratch-resistant, and designed for everyday wear.

Trusted globally: Over one million pets worldwide are already protected by Crumb.