Free Soul

Free Soul is an online female focused wellness retailer with sales in over 35 countries worldwide founded by International Fitness Social Media Sensation – Stefanie Williams. In just over a year in a half, we’ve developed a category leading female-focused brand that specialises in nutritionist formulated protein blends that combine protein with unique vitamin and adaptogenic blends in the perfect proportions for the female body. We have served tens of thousands of women across the globe, and have won several awards for our innovation, from brand awards to free-from ingredient awards.