Swinnerton Cycles
Swinnerton Cycles was founded by Roy’s mother and father in 1915, living above the shop; 69 Victoria Road. Remarkably, it remains at the same address today, more than 95 years on. Roy’s mother and father retired in 1954 when Roy and Doris decided to take the shop on, knowing as they did that the motor car was likely to grow in popularity. Buying the stock for £100, they moved in above the shop in 1958, which became the family home as well as their place of work.