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"Which? is the UK’s consumer champion. We've been testing products for more than 60 years, and we're experts at rating services too. As an organisation we're not for profit and have no hidden agenda – we work entirely on behalf of the consumer as a powerful force for good, here to make life, simpler, fairer, and safer for everyone. We have no owners, shareholders, or government departments to answer to and we don't accept freebies from product manufacturers or retailers, so our test results are 100% genuine because they can't be influenced by third parties. This makes us a widely trusted brand that millions of people turn to for expert and impartial advice.