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  • £32 back for your kids on Full Access subscriptions

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  • £4.40 back on Print & Digital subscriptions


Expert reviews with Best Buys & Don’t Buys

What Which? can do for parents..

Whether you’re an expecting parent or your little one is about to start school or nursery, it’s important to make sure that any Baby & Child products you buy are up to scratch. For example, did you know that some car seats withstand crashes better than others? Or that there’s a large counterfeit market for certain brands of slings and carriers? It can be easy to get duped when you’re hunting for a deal. Which? reviews more than 3,600 products every year from Which?’s site & gives you the lowdown on the essential baby safety equipment – plus guides on everything from how to fit a car seat to how to get your baby to sleep!

  • Which? Magazine – Monthly magazine straight to your door with all Which?’s latest tips and reviews
  • Which? Online Reviews – Expert reviews with Best Buys & Don’t Buys for a range of Baby & Child products
  • Which? Expert Guides – Expert advice on everything from fitting car seats to using breast pumps

    If you’re about to have your baby then why not check out the Which? Birth choice tool? You can use it to better understand your maternity options, get expert advice and find local places that are the best fit for you. Or if you’re crunching the numbers after Christmas then give the Which? Money helpline a call for independent family finance advice & money tips for parents.

  • Please note

    • All purchases must be completed wholly online after clicking on the link above.
    • KidStart Savings may not be paid on VAT or delivery.
    • KidStart Savings may not be paid if you use a discount code at the checkout other than those provided by KidStart.
    • Some purchases may not be eligible for KidStart Savings such as gift cards and vouchers.