Up to £172 back for your kids from LV=


  • £172 back for your kids on valid life insurance policies with monthly premiums between £50.01 and £100

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  • £82 back on valid life insurance policies with monthly premiums between £25.01 and £50

  • £37 back on valid life insurance policies with monthly premiums between £7 and £20


LV= Life Insurance

We can’t promise peace and quiet... but we can offer peace of mind

LV= Life insurance gives you peace of mind that should the unthinkable happen, your family will be financially protected. Cover starts from just £5 a month (£7 minimum for cashback), and is available to UK residents aged 17 to 79. It pays a fixed lump sum that can be used to pay off the mortgage or other debts - helping your loved ones at a difficult time.

It's a tough topic, but we're here to make it a little easier:

  • Quick and easy to apply online
  • 95% of life cover claims were paid in 2018
  • Aim to pay you within 3 days of our final decision
  • Optional Critical Illness cover (for those aged 17 – 64)
  • Choose the cover amount that’s right for you

  • Please note

    • KidStart Savings are only available on policies purchased through this website. It is not available for purchases made by telephone or post.
    • LV= may not give KidStart Savings where we determine, or reasonably believe the terms of the KidStart Savings offer are being abused in any way. We may also not give KidStart Savings for anyone who has previously held an LV= Life Insurance, or similar policy with us, and cancelled it, or had it cancelled by us.  We reserve the rights to reclaim any KidStart Savings given in such circumstances.
    • KidStart Savings are paid once we have collected six consecutive months’ premiums and we have validated your application. We allow up to 2 months for validation so it can take up to 8 months from when you submit your application until you receive your KidStart Savings payment.
    • If you cancel your policy within six months your KidStart Savings will not be paid.
    • Your KidStart Savings will be paid directly through the affiliate website you have bought your LV= Life Insurance through. If you have any queries about your KidStart Savings, please contact KidStart, not LV=.
    • This offer may be withdrawn or amended at any time.
    • Please note, this product has no cash in value and LV= won't pay a claim if you die as a result of intentionally taking your own life within 12 months of your policy starting.