Up to £663 back for your kids from LV= Life Insurance
LV= Life Insurance

LV= Life Insurance

  • £663 back for your kids on policy premiums over £250

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  • £563 back on policy premiums over £200

  • £530 back on policy premiums over £150

  • £396 back on policy premiums over £100

  • £343 back on policy premiums over £80

  • £296 back on policy premiums over £70

  • £263 back on policy premiums over £60

  • £216 back on policy premiums over £50

  • £163 back on policy premiums over £40

  • £146 back on policy premiums over £35

  • £116 back on policy premiums over £30

  • £96 back on policy premiums over £25

  • £76 back on policy premiums over £20

  • £60 back on policy premiums over £15

  • £46 back on policy premiums over £10

  • £30 back on policy premiums over £7

LV= Life Insurance

LV= Life Insurance

LV= Life insurance gives you peace of mind that should the unthinkable happen, your family will be financially protected. Cover starts from just £5 a month (£7 minimum for cashback), and is available to UK residents aged 17 to 79. It pays a lump sum that can be used to pay off the mortgage or other debts - helping your loved ones at a difficult time.

It’s a tough topic, but we’re here to make it a little easier:

  • Quick and easy to apply online
  • 99% of life cover claims were paid in 2019*
  • We aim to pay you within 3 days of our final decision
  • Terminal illness cover included at no extra cost
  • Free access to LV= Doctors Services
  • Optional Critical Illness cover (for those aged 17 – 64) including up to £25,000 of children’s critical illness cover for your children from birth until their 23rd birthday
  • Choose the cover amount that’s right for you
    *These figures include claims paid for Life Insurance, Terminal Illness and Lifetime+. Our Lifetime+ product is no longer available.

  • Please note

    • KidStart Savings are only available on policies purchased through this website. It is not available for purchases made by telephone or post.
    • LV= may not give KidStart Savings where we determine, or reasonably believe the terms of the KidStart Savings offer are being abused in any way. We may also not give KidStart Savings for anyone who has previously held an LV= Life Insurance, or similar policy with us, and cancelled it, or had it cancelled by us.  We reserve the rights to reclaim any KidStart Savings given in such circumstances.
    • KidStart Savings are paid once we have collected six consecutive months’ premiums and we have validated your application. We allow up to 2 months for validation so it can take up to 8 months from when you submit your application until you receive your KidStart Savings payment.
    • If you cancel your policy within six months your KidStart Savings will not be paid.
    • Your KidStart Savings will be paid directly through the affiliate website you have bought your LV= Life Insurance through. If you have any queries about your KidStart Savings, please contact KidStart, not LV=.
    • This offer may be withdrawn or amended at any time.
    • Please note, this product has no cash in value and LV= won't pay a claim if you die as a result of intentionally taking your own life within 12 months of your policy starting.