Up to 5% back for your kids from startriteshoes.com


  • 4% back for your kids on all full-price purchases

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  • 1.60% back on all Discounted purchases



At Start-Rite, designing children’s shoes is what we do. In fact we’ve been doing it from our home in Norwich for 226 years. We’re proud to be specialist and totally focused on creating shoes that are the best thing parents can do for little feet.

We’re here for the chair to chair cruisers and wobbly wanderers. The social butterflies and playground performers. We’re here to make sure children never stop exploring – with footwear that gives them freedom to go where they want, how they want.

Please note

  • All purchases must be completed wholly online after clicking on the link above.
  • KidStart Savings may not be paid on VAT or delivery.
  • KidStart Savings may not be paid if you use a discount code at the checkout other than those provided by KidStart.
  • Some purchases may not be eligible for KidStart Savings such as gift cards and vouchers.