KidStart Shopping Ideas helps families turn everyday shopping into savings for children:
NEW Sainsbury's &
KidStart Partnership

We're thrilled to have teamed up with Sainsbury's to give our members the opportunity to collect KidStart Savings on EVERY order at Sainsbury's Groceries online

Savings on every order. £10 for new customers and £1 for existing for a limited time (T&Cs apply).

Great for families with hundreds of prices lowered and freshness promised.

Launch of the new Little Ones food range. To develop healthy eating from the start.

ESSENTIALS: Stock up on the essentials for baby changing time. Shop now at Sainsbury's online.

TOP PICK: Our top Little Ones products of the week are the new organic pouches.

VIDEO TUTORIAL: Learn how to make fried egg stars that your kids will love.

INCREASED SAVINGS: Boost your savings for a limited time when you shop at Sainsbury's online, shop now.

RECIPE: These bite-size scoops are great fun for your little ones. Read the recipe to find out how to make them.

SEE ALL: Check out the rest of the LIttle Ones range and baby and toddler products available at Sainsbury's.