KidStart Shopping Ideas helps families turn everyday shopping into savings for children:
NEW Sainsbury's &
KidStart Partnership

We're thrilled to have teamed up with Sainsbury's to give our members the opportunity to collect KidStart Savings on EVERY order at Sainsbury's Groceries online

Savings on every order. £2 for new customers and 80p for existing customers (T&Cs apply).

Great for families with hundreds of prices lowered and freshness promised.

The Little Ones food range. Developing healthy eating from the start.

NEW ARRIVALS: Try these new Heinz by Nature meals for your little one, they have 100% natural ingredients.

TOP PICK: Our top Little Ones products of the week are the delicious and nutritious ready meals.

LITTLE ONES ADVERT: Sainsbury's Little Ones range promotes healthy eating patterns from the start.

SAVINGS: Get savings on every order when you shop at Sainsbury's online, shop now.

RECIPE: A delicious dahl recipe that you can whiz into a mash for toddlers. Read the recipe here.

SEE ALL: Check out the rest of the LIttle Ones range and baby and toddler products available at Sainsbury's.