6.5% back for your kids from HERD


  • 6.50% back for your kids on all purchases Shop now

Knitwear from heart

Honest as the Earth herself, our knitwear is nature unfurled.

There is no harm, no squander, no toxicity, no needless travel.

Made in the best of English wool traditions from soil to skin within 150 miles of the sheep farms.

Our knitwear collections are all-natural complementary pieces that embody and imbue all that is the HERD way.

Please note

  • All purchases must be completed wholly online after clicking on the link above.
  • KidStart Savings may not be paid on VAT or delivery.
  • KidStart Savings may not be paid if you use a discount code at the checkout other than those provided by KidStart.
  • Some purchases may not be eligible for KidStart Savings such as gift cards and vouchers.