New Balance Savings, Offers & Voucher Codes from KidStart
New Balance

New Balance

  • 5% back for your kids on all purchases

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New Balance

New Balance is a company with 110 years of history.

At New Balance, the aim is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records or propelling everyday athletes to achieve a new PR.


In 1906, an English inventor in Boston, Massachusetts, set out to improve footwear performance for those on their feet all day.

William J. Riley was inspired by the perfect balance exhibited by chickens in his yard. His first product, a flexible arch support, was designed with three points of support in the shape of a triangle.

By mimicking a chicken’s clawed foot, these three points created greater balance and comfort. With this invention, a new company, New Balance Arch, was born.

New Balance designers and engineers take inspiration from almost everywhere – from nature, to elite athletes, to simple everyday objects and activities. What hasn’t changed is our focus on improving performance. New Balance innovation continues to be about changing the footprint of running.

Please note

  • All purchases must be completed wholly online after clicking on the link above.
  • KidStart Savings may not be paid on VAT or delivery.
  • KidStart Savings may not be paid if you use a discount code at the checkout other than those provided by KidStart.
  • Some purchases may not be eligible for KidStart Savings such as gift cards and vouchers.